The Brief
Cardiff Broadcasting Centre stands at the forefront of media and technology, shaping the future of broadcast innovation in Wales and beyond. As a hub that partners with industry giants like Formula 1, Glastonbury, and the Six Nations, they needed a brand identity that reflected their cutting-edge approach, the excitement of their work, and their commitment to accessibility. Our challenge was to craft a bold, future-facing brand that not only elevated their position in the industry but also set new standards for inclusive design—ensuring their groundbreaking work was accessible to all.
The Process
Working closely with Whisper TV’s board and communications team, we refined Cardiff Broadcasting Centre’s identity through design pitches and feedback sessions, ensuring it captured their vision. To make accessibility a cornerstone of the brand, we collaborated with The Ability People, implementing industry-leading design solutions for visual, neurological, physical, hearing, and learning disabilities. The result is a bold, forward-thinking brand that is both innovative and truly inclusive.
The Result
The final identity builds on the idea of broadcasts resonating outward to millions worldwide, visually and conceptually capturing Cardiff Broadcasting Centre’s global impact. The dynamic design system champions innovation and the world-class talent behind some of the nation’s most iconic live TV moments. Beyond the brand, the hub itself has been designed with intention, providing the most inclusive, high-tech facility in the country—not just a centre of excellence, but also a training ground for those with additional needs, each element carefully crafted, ensuring the next generation of talent has the tools to thrive.
